Time To Build Your Brand
Brand Consultancy
Growing Your Sales. Building Your Brand.
Your brand is completely different to everyone else’s (or should be), and so are your challenges.
• Launching a product or service?
• Sales under pressure?
• Discounting to compete?
• Brand just not working?
• Competitors growing faster?
• Identity looks stale and boring?
Are you experiencing any of the following?
Most companies face one or more of these issues when they don’t
have a planned brand strategy. That’s where we come in.
Building successful and valuable brands is our specialty.
Whether it’s our premium BrandRoute programme or any combination of our individual services, we’ll help you build a strong and valuable brand.
BrandRoute
The complete brand-building programme
phase
phase
phase
outcome
outcome
outcome
Evaluate
Your Brand
Develop
your strategy
Execute Your
Brand Plan
Brand audit report
Brand strategy plan
Brand guidelines
Analyse the
current status
Shape your
brands future
Activate
your brand
Recent performances
Internal perceptions
Customers experience
Other stakeholders opinions
Your marketing systems
Map your brand strengths
Weaknesses or inconsistencies
Assess your competition
Where you want to go
What you need to do
Differentiate your brand
Specify your new position
Define your core elements
Blueprint for how your brand
will achieve its new position
Create your visual identity
Produce your customer touchpoints
Generate your brand manual
Bring all your people on board
Launch & marketing activity
Maintenance & protection
of your brand
01
02
03
Individual Brand Services
Not every brand requires a BrandRoute programme. Each of our individual Brand Services will boost the condition of your brand and provide a real means for growth.
Exploratory Brand Check: A tight audit of your current brand image as it relates to all your stakeholders. What you think is important. What they think is critical.
Brand Localisation: We help you adapt your brand to new local markets, taking into consideration environmental, language, behaviors, customs and cultures. The right balance between standardisation and localisation.
Marketing Systems Audit: A check of all your on and offline marketing touchpoints for consistency and message effectiveness. Is your marketing spend being optimised? What you need to do to make sure it is.
Brand Identity Design: The creation of the visual and aural elements of your brand. Naming, logo, symbols, tagline, colours and guidelines. A strong visual identity underpins a strong brand.
Brand Architecture: Analysis of the structure & relationship between the brands within your business. This activity will highlight any missed issues or growth opportunities.
Brand Touchpoints Creation: It’s crucial every point of contact your customer has with your brand is consistent. We help you map and create each touchpoint to reinforce your brand messaging.
Brand Differentiation & Positioning: A mini programme to help you grow your profitability by distinguishing your brand. Differentiation creates customer value and loyalty. If you’re not different, you’re a commodity.
Brand Maintenance & Protection: Brand building is a constant process. Our programme ensures the standards of your brand are continually implemented by your team and reinforced in your customers’ hearts and minds.
Getting Started – What Happens Now?
1
Call to talk with one of our brand consultants.
2
If we can help, we’ll arrange a no-obligation consultation to explore your situation and objectives.
3
We give you a fixed-price quote with detailed deliverables.
4
We swing into action and present you with a scheduled plan to complete your brand development project.
If you want to build a better brand,
call us on: +353 (1) 840 6225
Let’s start a conversation… +353 1 840 6225
+353 1 840 6225
UPLOAD LARGE FILES
12 Seatown Business Campus,
Seatown Road, Swords, Co. Dublin
K67 E670
© Shape Branding 2017
Registered in Ireland Number: 425976
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