Green Growers is the retail brand of fresh produce wholesalers,
C. McGee and Sons based in Rush, North County Dublin. They supply
all the major supermarkets in Ireland.
Green Growers approached us to help them build a brand that would stand out for their own special values. We created a new logo comprising of an offset “G” with the crossed leaf a salute to natural growth and health. The colours signify the green of fresh produce and the rich brown of the unique soil where the produce is grown. The font adds a contemporary yet timeless touch to the identity. The new tagline echoes their promise to only distribute the very freshest product. The bright and bold new packaging for their potatoes demands attention on shelf. All products in the range are now being rebranded.
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