Micron Optical are a specialist Microscope manufacturer based in Wexford Ireland. They’ve been supplying laboratory-quality products for the past 40 years, competing against global brands like Olympus and Leica.
Shape helped us define our story and raise our profile with new and existing clients. We’ve been delighted with the response to our business since availing of their BrandRoute service. Microscopy is a very technical and specialised industry and we were impressed by how quickly the people at Shape gained an understanding of our requirements. They remain our supplier of choice for our branding needs
Micron Optical wanted to advance their profile internationally with a new range of high-spec products. After a short research programme, we opted to promote the pedigree of Micron Optical by profiling their founder and his story. We completely redesigned the layout of the Micron Optical catalogue, utilising hero images and oversized product aspects. Prudent use of icons, bullets, short punchy text and space give the reader a more interesting experience. Finally we created a new set of taglines to help position the product in their prospects minds.
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